Loews hotels adopt local farmers

Loews Hotels—which operates hotels and resorts in 16 cities across North America—recently announced its 'Adopt-a-Farmer' initiative. The aim is to promote local farming while providing customers with food made from ingredients that are locally-sourced, organic and sustainable.

For example, the Coronado Bay Resort in San Diego uses herbs and vegetables from its own garden, sourcing the rest of its ingredients from 12 local farming communities. The Miami Beach Hotel adds in local, farm-raised seafood. The company’s New York headquarters connected with the Old Chatham Sheepherding Company, procuring the only artesian sheep's milk made in the Hudson River Valley. Since many ingredients are seasonal, customers will have to wait until June for that strawberry tart, hopefully appreciating it all the more when it does arrive on the menu.

Furthering the brand's still made here approach, Loews Coronado Bay Resort is introducing "Farmers, Foragers and Fishermen"—a seasonal series of dinners, each of which pairs the resort's chef with a local purveyor, who dines with the guests and tells them about his or her products and methods. Although many eco-minded independent businesses already operate similar programs, it’s more unusual to see an entire hospitality chain adopt local farming. Which goes to show: size doesn’t have to get in the way of sustainability. (Related: Vacations that give back — Restaurant to close and reopen every season.)

Website: www.loewshotels.com
Contact: www.loewshotels.com/en/ContactUs.aspx

Spotted by: Raymond Kollau for Springwise

YOUR SIGNATURE CAN HELP PROTECT TIGERS, RHINOS AND ELEPHANTS

The Malaysian peninsula is home to some of the world's most amazing wildlife, including Sumatran rhinos, Malayan tigers and Asian elephants.

But these and many other species in the region are under increasing threat due to poaching and the demand for their body parts in the illegal wildlife trade.

Take action now and help protect wildlife in Malaysia.

Wildlife in Malaysia is currently protected by the Protection of Wild Life Act 1972, which is severely outdated and riddled with loopholes. As a result many species continue to be poached and illegally traded at alarming rates, while wildlife offenders often escape arrest and prosecution.

Please sign our petition and urge the Malaysian government to strengthen the wildlife law.

We will present your name, as part of the petition, to the Malaysian government in August 2009.

Thank you for your support,

Dato' Dr. Dionysius Sharma
Executive Director and CEO
WWF-Malaysia

P.S. Help us reach our target of 100,000 signatures by forwarding this message to your friends and family. Every signature counts!

Source: WWF

Eco-friendly Notebook

The venerable Moleskine-style notebook may claim the likes of Picasso and Hemingway among its past users, but an Oregon-based printing and publishing company recently launched a new alternative that offers the added appeal of eco credentials and customizability, and squarely targets (artistic) minipreneurs.

Pinball Publishing's Scout Book is a pocket-sized notebook with saddle stitching and a durable chipboard cover. Artists, designers and other minipreneurs can customize the 32-page notebook by uploading their own cover art and choosing an interior paper style—lines, grids or blank, with a choice of 18 Pantone ink colours. Both the cover and interior are made from 100 percent recycled paper, inks are soy-based, and Pinball uses renewable energy sources in its manufacturing. Minimum order is 250 notebooks, and multiple cover styles can be included in one order. Pinball specifically targets artistic entrepreneurs on Etsy and elsewhere with the Scout Book, which seems a natural for branded promotional giveaways, too.

Besides bringing one more product category into the ever-expanding realm of customizability, the Scout Book is also a testament to the growing ranks of (part-time) artistic and crafty entrepreneurs, who have become an attractive market of their own. Give them new options, make their lives easier, and they'll return your love in kind! (Related: White lines make paper stand out — Design-before-you-buy on German version of Etsy.)

Website: www.pinballpublishing.com/printing/scout-book?sec=scoutbooks
Contact: info@pinballpublishing.com

Source: Springwise

Using phones to track carbon footprint

Calculating one's carbon footprint can be a painstaking process that tests the commitment of even the most eco-minded consumer, requiring the regular input of data to achieve any kind of precise results. A new technology from UK startup Carbon Hero, however, aims to provide an effortless way for consumers to keep tabs on their environmental impact by simply carrying a GPS-enabled cell phone.

Carbon Diem, a new software package that's planned for launch next spring, runs on users' GPS-enabled mobile phones to determine how they're getting around at any given moment--on foot, by car, or on a bus, train or airplane. As an algorithm tracks the transportation mode used and distance covered, the software uses that information to keep an up-to-the-minute record of the user's carbon emissions, displaying the results in both daily and weekly terms. That, in turn, can help consumers gain new awareness of their impact on the environment and--the ultimate goal--learn to opt for lower-emissions alternatives. Companies, meanwhile, can use Carbon Diem across the organization to track and manage their employees' travel-related emissions. (Alleviating privacy concerns, the software cannot be used to record users' actual routes--only their emissions, The Guardian reported.) In tests over the past year, Carbon Diem's accuracy ranged from 100 percent when people are on planes or trains to between 65 and 75 percent when they travel by bus, company founder Andreas Zachariah told The Guardian.

Carbon Hero participates in the European Space Agency Business Incubation initiative. Its software is already Nokia N-series compliant, and currently the company seeks funding to speed its development cycle for the Blackberry platform. One to get in on early....? (Related: Visualising energy use.)

Website: www.carbondiem.com
Contact: info@carbondiem.com

Spotted by: Guardian via Maria Dahl Jørgensen for Springwise

Greener driving with Fiat and Microsoft

Helping drivers think twice before putting the pedal to the metal, Fiat has developed a new system that gives customers the insight they need to drive in more a sustainable way. ecoDrive processes driving data collected via Blue&Me, an in-car communications device developed by Microsoft. Users plug a standard USB drive into their car's Blue&Me port to gather information on acceleration, deceleration, gear changes and speed throughout the drive.

They then upload the data to their computer, where it's analysed by ecoDrive software to produce relevant tips for driving efficiency, like braking more gently into corners or maintaining a constant speed on straights. Drivers can also share their own tips and ecoDrive experiences using the ecoVille online community. Launched by Fiat in October 2008, ecoDrive is currently only available for the Fiat 500 and Grande Punto, but will work with any model featuring Blue&Me from 2009. Fiat claims the software can cut emissions and fuel consumption by up to 15%, meaning a lower carbon footprint and gas bill for drivers. An obvious improvement would be immediate feedback while a driver is behind the wheel, but we're sure that's in the works ;-)

Fiat and Microsoft's ecoDrive collaboration mirrors the successful partnership between Apple and Nike that runners can use to track and soundtrack their runs, enabling them to review their performance when they're back at their computers. As eco-awareness continues to build (and once energy prices start climbing again), consumers will become increasingly interested in tracking their personal energy use. We're confident that many other embedded eco-metric devices will follow, so if you're in manufacturing--now's the time to start researching and developing. (Related: Visualising energy use.)

Website: www.fiat.co.uk/ecodrive
Contact: www.fiat.co.uk/content/?id=3046

Spotted by: Ozgur Alaz for Springwise

Ambient Feedback for Greener Driving

After we featured Fiat's ecoDrive, one of our spotters alerted us to Honda's Ecological Drive Assist System. Called Eco Assist for short, the system gives feedback on driving techniques, aiming to help consumers save fuel. Eco Assist also helps improve fuel optimization and battery charging. Recognizing drivers' love of a good challenge, Honda moves the goalposts by rating them on the eco-friendliness of their driving style. At the end of each journey, the instrument panel displays how well they did.

One of the system's smarter features is that it gives feedback by changing colour in real time, avoiding distracting statistics and numbers. Fuel-saving, smooth acceleration and braking are rewarded with a green glow, and aggressive starts and stops are reprimanded in blue. A positive alternative to the dearth of dry save-the-planet communications, the system's ambient communication makes its message easier to absorb: helpful for those multi-taskers who spend their journeys making phone calls, revising their routes and flipping through MP3s. Honda hopes the constant form of feedback will turn drivers' good intentions into subconscious habits.

The system will be included in Honda's American Insight hybrid as of spring 2009. Given that the easiest way to save the planet is to change our behaviour, how could your business put customers in touch with their actions? (Related: Visualizing energy use.)

Website: www.hondanews.com/categories/1097/releases/4878

Spotted by: Treehugger via Casey Palmer for Springwise

Media Agency focuses on low-impact advertising

Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. Its clean advertising service (similar to Street Advertising Services and GreenGraffiti, which we featured earlier) uses rainwater to clean logos into grubby pavements, and has been joined by a four other services that are both novel and easy on the environment.

Curb creates sand sculptures of all sizes; burns patterns and logos into wood using magnifying glasses; and offers a ‘logrow’ service to cut logos as big as 30m wide into turf. Although each service is handcrafted, the agency is adamant that images are produced exactly as created digitally. Last but not least, graphics can be projected on falling sheets of water to create a memorable display. Household names have already used Curb’s services: Adidas was immortalised in grass, Volkswagen commissioned a sand sculpture and Barack Obama’s face was etched into wood.

We’re happy to see that ‘cleanvertising’ has been expanded into an entire portfolio of green(er) advertising options. Curb claim to be the world’s first and only media agency to be doing this exclusively. Which indicates that there’s space for others in different regions. Start blasting, sculpting, cutting and burning!

Website: www.mindthecurb.com
Contact: info@mindthecurb.com

Spotted by: Paul Tsannos for Springwise